Effective Electrification and Consumer Marketing
Electrification Go-to-Market Strategies
DML provides go-to-market (GTM) strategic marketing and business expansion services for the evolving E-mobility marketplace.
We help EV charging and technology services providers develop new partnerships and expand their business services across the automotive ecosystem, utilities, fleets, commercial, and residential markets.
DML helps EV marketers identify and reach consumers for EV sales acquisition, retention, and incentive programs.
Accurate Consumer Credit-Risk Audience Targeting
DML provides prescreen-qualified credit audience targeting through a cross-channel solution program.
Prescreen data isolates individual audiences that are credit-qualified based on bureau information, such as credit score, lease and loan payments, and vehicle affinity, for the "in-market purchase cycle" financial position.
We accurately reach individual, prescreened target audiences with consistent, time-timed messaging to power offline and online firm-offered credit and digital campaigns. Facebook and Instagram ads are displayed only to intended credit-qualified, lease-qualified, and subprime/prime direct-mail list-matched audiences.
This provides marketers with a precise individual targeting approach - not inaccurately modeled, demographic, or generic audiences. Eliminates wasted spending on audiences who recently purchased a vehicle or cannot be financed.
Only prescreen credit-marketing lists reach audiences by actual credit score, lease and loan position, and high APR loan holders. Prescreen data is derived from national credit bureau files and requires compliance oversight and credentialing.
Customized Mobile Engagement
DML provides modern, relevant mobile solutions to drive lead generation and consumer engagement. Consumers are interested in connecting but do not want the hassle of downloading new apps. We offer sophisticated technology solutions that are 100% controlled by the consumer to improve lead generation, engagement, and customer interactions across multiple channels, while meeting TCPA requirements.
Mobile technology is customized for your unique application engagement needs, full API integration for variable intelligence, real-time reporting, and scalability for sophisticated operations.